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作者 : 任悅
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視覺傳播概論
作者
任悅
分類號
C3.3.2 080
出版社
中國人民大學出版社
主題
語言與文化、媒體
註釋
《視覺傳播概論》分為三個部分,首先是對視覺傳播研究的一些基本問題的介紹,隨後是對視覺符號的一些基本性質和特點展開分析,最後則對視覺傳播過程中資訊的編碼、解碼、傳播效果等問題逐一分析。《視覺傳播概論》內容豐富,講解通俗易懂,具有很強的可讀性。 21世紀傳播學系列教材叢書雖然以教材的形式出現,但是由於國內可以參照的現成教材不多,寫作者基本都是把它當成專著來創作的。他們不僅對國內外有關領域的文獻進行了整理,而且結合教學和實際中的問題,有針對性地對那些與我國當前實際最貼近的理論問題進行介紹和討論,在表述上也更貼近中國使用者的習慣,這一優勢是由國外著作翻譯而來的教材所不具有的。 本書既為教材,適合修讀該專業的學生,以及作為入門書供有興趣人士閱讀。 第一部分 視覺與視覺傳播 第一章 視覺傳播的研究物件與發展歷史 第二章 視覺傳播的學術研究概貌 第二部分 視覺語言的特性 第三章 視覺認知 第四章 視覺表徵 第五章 視覺修辭 第六章 視覺的美學特徵 第三部分 大眾傳媒與視覺傳播 第七章 用圖像傳遞資訊 第八章 從圖像中獲取資訊 第九章 視覺素養 第十章 視覺說服 第十一章 視覺刻板印象 第十二章 視覺傳播中的倫理與法規 後記